Digital Asset Management System

What is a DAM system?

A Digital Asset Management (DAM) system is a system for the structured management of digital content. In contrast to an image database, whose primary objective is to manage images, the DAM system is able to handle digital content of all kinds. This includes images, graphics, videos, documents, PDFs and music files.

Areas of application for DAM systems
A digital asset management system can be used wherever digital assets are worked with and content (data) is archived.

Examples of areas where digital asset management systems are used are:

• Press offices
• Marketing and public relations
• Product management
• Quality assurance and documentation
• Medical image management
• Model, design, creative and photo agencies